Published on 09/13/2008

I will guide you through how to get search engine traffic to your site. Getting traffic through search engine optimization on your website is one of the best and free methods. It’s also one of the major and targeted ways of getting online traffic.

For getting search engine traffic and rank in major search engines, first you have to do on page optimization of your pages, in other words creating proper Html structure of your site pages. This is one of the basic and most important techniques in search engine optimization. For optimizing your pages for search engines, the following points are very important.

Website Search Engine Optimization of Your Tags

Optimize three Html tags in <HEAD> they are:

Title Tag
Meta Description Tag
Meta Keywords Tag

These tags should be present in all of your pages with the targeted keyword in it. You should have to mentions your targeted keyword in them at least once and not more then twice. Please don’t repeat keywords in them as search engine can ban your site for this reason.

For example, if you are optimizing a page for “abdominal exercise”. Your opening HTML Code may look like this:

<html>
<head>
<title>Abdominal Exercises – Tips for fat people</title>
<meta name=”description” content =”How to do abdominal exercises and loose fat”>

The Other Important Tags

The Header Tags:

<H1>
<H2>
<H3>
Many search engines pay special attention on what you have inside your header tags. For example you should have to write most important headline inside <H1> tag, The second most important in <H2>, and so on.

For above example, your <H1> tag should contain...........

<H1>Abdominal exercise for Fat people</H1>

This <H1> tag should come very close to your <body> tag.

Search Engine Optimization Of Your Body

The body or the content part:

Try to keep and repeat your targeted keyword in first 200 words of your content.
Try to bold them or underline them whenever needed.

Make Your Website Search Engine Friendly

Don’t use too many flash on your site.
Don’t use JavaScript on your pages.
These languages may look decent in looking of your page but search engine may hinder reading your content.
Even though some search engines like Google are getting better at reading JavaScript code, it’s still best to use simple html.

Validate Your HTML Code

Please read our How To Do W3C Validation Of Your Code to validate your html code.

Don’t Use Frames On Your Website

Search engine crawlers can’t read the content inside your frames. So if you are using them, you are playing with our search engine rankings.

Use Targeted Keywords In Your Internal Hyperlinks

Use your targeted keywords in your site navigation, or whenever you are linking to your internal pages. This will lead to higher page rank for your targeted phrase and page.
For example if you are linking to a “arm exercise” page within your site, instead of using “click here to open the page” use “view arm exercise page here”.

Use Targeted Keywords In Your File Name

When you are naming your pages, it’s important to use targeted keyword in your file name for that page.
For example for “arms exercise” page, instead of using “page2.html” use “arm-exercises.html”.

Using Blog Templates

Today webmasters are using Blog templates to make there niche sites. This format helps them using many utilities of Blog.
You can have some good Blog templates from wordpess.com and blogger.com.

Check Keyword Density Of Your Page

Always check the keyword density of our page that means that how many times a keyword has been repeated on your page.
Check them and try to keep them to certain amount of percent as they may lead to a keyword Cloaking.
You can check your keyword density www. tools.seobook.com/general/keyword-density/.

You can download an SEO e-book from http://www.divinewrite.com/seosecrets.htm for more detailed SEO techniques.